Ms Flora Geng returned to China after completing?a Property Economics degree in Australia. In 2000, she joined Savills,one of the world largest property consultant companies. She established the retail department of the Beijing office, and together worked with her team on a serious major projects, including the Beijing Oriental Plaza, Beijing Yintai Center, Beijing The Gate Mall, Beijing Wangjing Mall, Beijing Wangjing International Commercial Center, Large Wangjing City Planning, Luneng Elite City, Sanlitun Village, Beijing Regentland and Zhongyou Department Store. At the same time, Ms Geng built a strong and close relationship with a variety of international and local retailers, including LVMH, Chanel, IT, Lane Crawford, Richmond, Apple and H&M.
After Savills, Ms Geng joined Soho China as General Manager of Soho China Property Management Company, becoming one of the youngest managers on the senior management team. With over 300 staff, Ms Geng and her team managed the positioning, planning, leasing, property management, operation, and promotion of all integrated projects of the group, approximately 1,500,000 sq.m. of spaces. With years of management experience, Ms Geng has accumulated abundant expertise in project development and management of mid-to-large scale properties and has gained unique insights in project positioning and development.